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How to Write a Business Plan: Home

A business plan precisely defines your business, identifies your goals and serves as your firm's resume. Its basic components include a current and pro forma balance sheet, an income statement and a cash flow analysis.

About this Guide

This guide will help you to write a business plan.

A business plan is a picture of your business - and it should reflect the best of your company.

If you have a business idea, you must research your field of business and set your goals.

You must write down all your goals and consider your available resources. 

For a new business, you should use future projections on the basis of real facts, and if you are already running a business, past reports would be included. 


Guide Credits

This guide was created by library intern Mansoor Ahmad, School of Business, Class of 2013.

Make a Plan for Your Business. Write a Business Plan


Do you have an idea for a business?

Do you own a business?

Do you have specific goals for your business?

Write a Business Plan!


What is a Business Plan and Why Do You Need One?

A business plan is a written description of your business’ future. It is a document that tells what you plan to do and how you plan to do it. If you jot down a paragraph on the back of an envelope describing your business strategy, you’ve written a plan, or at least the beginning of a plan.

Business plans are inherently strategic. You start here - with certain resources and abilities. You want to get to there - a point in the future (usually three to five years out) at which time your business will have a different set of resources and abilities, as well as greater profitability and increased assets.

Your business plan shows how you will get from here to there.

Important Parts of a Business Plan

  •  Executive Summary: Write this last. It’s just a page or two of highlights. 

  •  Company Description: Legal establishment, history, start-up plans, etc.

  • Product or Service: Describe what you’re selling. Focus on customer benefits.

  • Market Analysis: You need to know your market, customer needs, where they are, how to reach them, etc.

  • Strategy and Implementation: Be specific. Include management responsibilities with dates and budget.

  • Management Team: Include backgrounds of key members of the team, personnel strategy, and details.

  • Financial Plan: Include profit and loss, cash flow, balance sheet, break-even analysis, assumptions, business ratios, etc.